How it works

Toward a light you can't yet see.

One light stays lit the whole way. Follow it down.

Ariel DeJesus tattooing the arm of a blindfolded client in her studio.
The blindfold goes on the client — never the artist. Ariel freestyles sighted.
  1. Step 01

    Pick your placement

    Choose where it will live — the arm, the spine, the ribs. Your body, your map.

  2. Step 02

    Choose up to three ideas

    Hand her three directions — a theme, a feeling, a word. Not a drawing. The rest is hers to find.

  3. Step 03

    The blindfold goes on

    Over your eyes, never hers. Sight goes dark, and you trust her hands to move for you.

  4. The reveal

    Open your eyes.

  1. Pick your placement

    Choose where it will live — the arm, the spine, the ribs. Your body, your map.

  2. Choose up to three ideas

    Hand her three directions — a theme, a feeling, a word. Not a drawing. The rest is hers to find.

  3. The blindfold goes on

    Over your eyes, never hers. Sight goes dark, and you trust her hands to move for you.

  4. The reveal

    You open your eyes to a piece you have never seen. Made for you, in the dark. Yours, completely.